Programmatic advertising is one of the hottest topics in digital marketing. With the increasing number of advertisers using this technology, it has become necessary for marketers to understand the foundations of programmatic advertising. A few months back, my friend Ankush, was tasked with setting up an advertising campaign for the agency. Ankush had been working […]
FUNNEL : A HIDDEN POWER BEHIND EVERY SUCCESSFUL BUSINESS
With Funnel Strategy Shubham Shaurav automated many company’s sales and marketing investments into a profit generating machine. Remember when you were in school or college, you suddenly started noticing that someone special? (Hey, don’t be shy!). Just a while ago they may have been that annoying person in your class who you ignored or just […]
How the marketing funnel works from top to bottom.
The marketing funnel is a visual representation of the consumer purchasing process. It provides a roadmap for businesses to nurture leads from the initial awareness (top-of-the-funnel) stage through the middle-of-the-funnel stages, where potential buyers research and compare their options, and ultimately to the bottom of the funnel, where they make a purchase. Ideally, the lead-nurturing […]
Implementation of funnel strategy to generate B2B leads.
About the client A Singapore based energy management software platform helps client to reduce their energy consumption by intelligent real-time energy monitoring and tracking of key performance indicators because performance is measured not blindly, it keep objectives at the forefront of decision making. The energy management dashboard is extremely easy to use while providing arrange […]