The Power of Performance Marketing: How Cult.fit’s 40% Marketing Budget Lifts the Fitness Game!

In today’s digital age, marketing has evolved significantly, and businesses are continuously seeking innovative ways to stand out in the competitive landscape. Among the various marketing strategies, one approach has been gaining immense traction for its ability to drive transactions and deliver results Performance Marketing. One company that has successfully harnessed the potential of performance […]

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Programmatic Advertising: How to Make Your Ad Campaigns Succeed Without Breaking a Smile!

Programmatic advertising is one of the hottest topics in digital marketing. With the increasing number of advertisers using this technology, it has become necessary for marketers to understand the foundations of programmatic advertising. A few months back, my friend Ankush, was tasked with setting up an advertising campaign for the agency. Ankush had been working […]

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