Research Based

Uncategorized, Marketing, Programmatic Advertising, Research Based

The Power of Performance Marketing: How Cult.fit’s 40% Marketing Budget Lifts the Fitness Game!

August 7, 2023 No Comments

In today’s digital age, marketing has evolved significantly, and businesses are continuously seeking innovative ways to stand out in the competitive landscape. Among the various marketing strategies, one approach has been gaining immense traction for its ability to drive transactions and deliver results Performance Marketing. One company that has successfully harnessed the potential of performance […]

Research Based, 2023, Case Study, Information, Marketing, News

The Barbie Movie Marketing: A Shining Example of Creativity and Brand Power

July 28, 2023 No Comments

If you thought Barbie was just a doll, think again. The recent launch of the Barbie movie on July 21st has showcased an extraordinary display of marketing prowess. From utilizing the iconic pink color to forming strategic partnerships and embracing the controversial aspects of the brand, the marketing team behind the Barbie movie has left […]

2023, Case Study, Information, Marketing, News, Research Based

Social Media Marketing in 2023 Predictions Instagram–Part 2

November 11, 2022 No Comments

In 2022, authentic content was more appreciated on Instagram, Influencers, Visual Effects, Creativity, Videos, Stories, Reels and Shopping. The platform has added a lot of new tools to support users to create more and more interactive and fresh content. And Instagram also supports and steps up to growing business accounts. But it seems that Instagram […]

News, 2023, Case Study, Information, Marketing, Research Based

Social Media Marketing in 2023 Predictions LinkedIn–Part 1

November 9, 2022 No Comments

As a brand new year is upon us, now is a great time to set some social media goals that describe what you’d like to achieve. But before that as we all know there have been a lot of big changes in last 12 months and it is totally confusing us. Meta continues its gradual […]

Case Study, Research Based

The biggest business environment in the world.

November 8, 2022 No Comments

What I am going to share today is very different from what you all have heard so far!!! It’s basically about the lessons I learn from those businesses which we don’t even recognize as business or probably get ignored by us. I am talking about the biggest business environment in the world. And giant organizations, […]

Case Study, Research Based

Is big mart small store is performing well in a comparison of large stores.

November 7, 2022 No Comments

We are provided with the BIG Mart Sales data for the past 4 Years. We downloaded training and test dataset as a csv. Big Mart is One Stop Shopping center and Free Marketplace. Buy, sell and advertise without fee or at low cost. OBJECTIVE This data set of BigMart sales data of 1559 different Item […]

Case Study, Research Based

Virtual World: A New Paradigm in Brand Marketing

December 30, 2019 No Comments

Sponsor(s) Blue Eyes Intelligence Engineering & Sciences Publication (BEIESP) The main objective of this research is to measure the potential of in-game advertisement with the relation of brand awareness and brand engagement in the context of placing a different type of advertisement inside the virtual gaming world in the Indian market place. This study utilized […]

Research Based, Case Study

Is Reliance Inorganic growth for Oil of Future?

April 28, 2019 No Comments

Reliance Industries’ (RIL) mergers and acquisitions division has had a pretty busy. In the last 2 months (February 2019 – March 2019), the company India’s largest by market capitalization has closed 7 acquisitions deals and they also have done some IT base acquisition in 2018 and many of them are start-up which depend on external […]