In the world of digital marketing, LinkedIn stands out as a goldmine for B2B lead generation. Today, I’d like to share a case study that showcases how strategic use of LinkedIn, combined with intelligent automation, can drive significant business growth with minimal effort and maximum efficiency. The Challenge A few months ago, a mid-sized software […]
Virtual World: A New Paradigm in Brand Marketing
Sponsor(s) Blue Eyes Intelligence Engineering & Sciences Publication (BEIESP) The main objective of this research is to measure the potential of in-game advertisement with the relation of brand awareness and brand engagement in the context of placing a different type of advertisement inside the virtual gaming world in the Indian market place. This study utilized […]
Is Reliance Inorganic growth for Oil of Future?
Reliance Industries’ (RIL) mergers and acquisitions division has had a pretty busy. In the last 2 months (February 2019 – March 2019), the company India’s largest by market capitalization has closed 7 acquisitions deals and they also have done some IT base acquisition in 2018 and many of them are start-up which depend on external […]