Implementation of funnel strategy to generate B2B leads.

About the client A Singapore based energy management software platform helps client to reduce their energy consumption by intelligent real-time energy monitoring and tracking of key performance indicators because performance is measured not blindly, it keep objectives at the forefront of decision making. The energy management dashboard is extremely easy to use while providing arrange […]

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Virtual World: A New Paradigm in Brand Marketing

Sponsor(s) Blue Eyes Intelligence Engineering & Sciences Publication (BEIESP) The main objective of this research is to measure the potential of in-game advertisement with the relation of brand awareness and brand engagement in the context of placing a different type of advertisement inside the virtual gaming world in the Indian market place. This study utilized […]

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