In the 2023 Marketing Predictions series, we try to guide brands to map their marketing plans and their strategies for customer engagement in the coming year, Freelancer Marketing Services Provider Shubham Shaurav, Now introducing Part 3 with WhatsApp Marketing Predictions.
Over the years now WhatsApp is also known to be a powerful business marketing tool with new innovations and helps businesses to drive one-to-one customer engagement.
With a user base of over 2 billion across 180 countries, WhatsApp has become a powerful platform for companies to reach and connect with potential customers around the world.
Shubham Shaurav (Freelance Marketer) has a plethora of brands in his portfolio that have leveraged WhatsApp to drive customer engagement, unlock higher revenue potential, and foster brand loyalty.
Marketers and growth leaders focus on generating high-quality leads, driving accelerated purchases, and ensuring that their valuable customers are retained, and that they are engaged at every stage of their lifecycle. There are a lot of brands that have met key business metrics using WhatsApp as their primary marketing and growth channel.
Every business nowadays creates and executes online content. But 2023 is mainly going to focus on peer to peer marketing where companies are building relationships with customers and the WhatsApp features to launch by the end of 2022 or by the beginning of 2023 will help a lot of marketers to come up with great strategies.
To secure the sender’s content, WhatsApp’s new feature ‘View Once’ will block screenshots of videos and images. With that sender are able to keep your content secure by enabling screen recording and capture restrictions for the media being shared. You may able to use this feature in the beginning of 2023.
Clickable Links on WhatsApp Status
As many users have been demanding this feature since past years, you are now able to use hyperlink URL in status caption similar to Instagram Story. Buy by clicking on the link in the caption, viewers can access the URL.
WhatsApp Premium for Businesses
WhatsApp is developing a subscription service for WhatsApp Business. Where the business will get some additional benefits, such as custom business links and connecting more than four devices to a single account. And it also includes a company profile, Instagram and Facebook ad connectivity.
We all know that Facebook has big plans for the metaverse, we will soon see some changes in WhatsApp too. According to wabetainfo, WhatsApp is planning to introduce avatars. Using these, you may use an avatar as a mask while making the video call and as a sticker.