We are provided with the BIG Mart Sales data for the past 4 Years. We downloaded training and test dataset as a csv. Big Mart is One Stop Shopping center and Free Marketplace. Buy, sell and advertise without fee or at low cost. OBJECTIVE This data set of BigMart sales data of 1559 different Item […]
How the marketing funnel works from top to bottom.
The marketing funnel is a visual representation of the consumer purchasing process. It provides a roadmap for businesses to nurture leads from the initial awareness (top-of-the-funnel) stage through the middle-of-the-funnel stages, where potential buyers research and compare their options, and ultimately to the bottom of the funnel, where they make a purchase. Ideally, the lead-nurturing […]
Implementation of funnel strategy to generate B2B leads.
About the client A Singapore based energy management software platform helps client to reduce their energy consumption by intelligent real-time energy monitoring and tracking of key performance indicators because performance is measured not blindly, it keep objectives at the forefront of decision making. The energy management dashboard is extremely easy to use while providing arrange […]
Virtual World: A New Paradigm in Brand Marketing
Sponsor(s) Blue Eyes Intelligence Engineering & Sciences Publication (BEIESP) The main objective of this research is to measure the potential of in-game advertisement with the relation of brand awareness and brand engagement in the context of placing a different type of advertisement inside the virtual gaming world in the Indian market place. This study utilized […]
Is Reliance Inorganic growth for Oil of Future?
Reliance Industries’ (RIL) mergers and acquisitions division has had a pretty busy. In the last 2 months (February 2019 – March 2019), the company India’s largest by market capitalization has closed 7 acquisitions deals and they also have done some IT base acquisition in 2018 and many of them are start-up which depend on external […]