Social Media Marketing in 2023 Predictions Instagram–Part 2

In 2022, authentic content was more appreciated on Instagram, Influencers, Visual Effects, Creativity, Videos, Stories, Reels and Shopping. The platform has added a lot of new tools to support users to create more and more interactive and fresh content. And Instagram also supports and steps up to growing business accounts. But it seems that Instagram […]

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How the marketing funnel works from top to bottom.

The marketing funnel is a visual representation of the consumer purchasing process. It provides a roadmap for businesses to nurture leads from the initial awareness (top-of-the-funnel) stage through the middle-of-the-funnel stages, where potential buyers research and compare their options, and ultimately to the bottom of the funnel, where they make a purchase. Ideally, the lead-nurturing […]

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